With the help of On-Page SEO Techniques , If you want to make your blog post keyword-targeted and SEO-optimized and also ready to drive more traffic on your blog here are the On-Page SEO Techniques To Rank On The First Page – 2017
According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important.
Here are 10 advanced SEO techniques that you can implement right away to increase your visitor numbers, search traffic, and conversion rate.
When it comes to optimizing a website or a blog post, there are two main factors at play with:
- On-page optimization
- Off-page optimization
This article will focus on on-page optimization, and this article will help you to understand the best on-page SEO techniques that you should implement while working on optimizing your blog posts.
Don’t get confuse about on-page SEO-optimization with onsite SEO-optimization.
Here is the difference given below:-
- Onsite SEOrefers to the optimization of the entire website with things like site mapping and setting permalink structures.
- On-page SEOoptimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors
Why Do You Need On-Page Optimization?
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
“Search engines are nothing but a set of algorithms. They look into various factors to rank your page for certain keywords. Now, we need to help search engines identify that target keyword from the post in order to make that post more relocatable to readers.”
Here the best 10 on-page optimization factors you should keep in mind while optimizing your blog posts.
- Blog Post Title
- Post Permalink Structure
- Heading Tags
- Keyword Density
- Meta Tags
- Word Count Per Post
- Internal Linking
- External Linking
- Write Engaging Content
- Blog Post Title
This is the most important on-page SEO factor because the more attractive and optimized your title is, the more people will click.
Try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.
You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.
And keep the title length to under 65 characters.
Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.
Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.
Example of a good permalink:
You should use heading tags to highlight various headings, sub-headings, and important points.
In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.
Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.
You should keep the keyword density around 1.5% percent with a mix of LSI keywords. But as Matt Cutts explains in the video below, there is no real magic formula.
Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.
- Meta Tags
You should add a unique and relevant meta description with each blog post.
Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.
With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.
Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.
But more important than that:
Images create engagement.
And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.
But there’s one very important point to note. Large images will slow down your site, and having a slow loading site will decrease your Google rank. So it’s very important to:
Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.
Ofcourse there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.
It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.
Place links to related posts from your blog inside of your blog posts.
Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.
When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.
Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.
But make sure your interlinking is relevant and necessary.
Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.
While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a nofollow tag to avoid passing your link juice to potentially bad sites.
You should use dofollow links for trusted websites and nofollow links for those that are less trustworthy.
But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.
This will make your site appear more credible.
- Write Engaging Content
You should write engaging content. Period.
If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.
Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.
If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet
On-Page SEO Checklist:
Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.
- Keyword in title.
- Keyword in permalink.
- Keyword in first paragraph.
- Keyword in image alt tag.
- Use LSI keywords in body (use SEOPressor plugin to find related keywords).
- Use LSI keyword in H2 or H3.
- Shoot for around a 1.5% keyword density.
- Remove all stop words from permalink.
- Add multimedia (video, slides, infographics).
- Minimum 500 words.
- Optimize images before uploading (compress and resize).
- Optimize page load speed.
- Create a meta title less than 65 characters.
- Create a meta description less than 150 characters.
- Internal links to related articles.
- Outbound links to relevant high-quality sites.
Other things not mentioned here:
- Make sure to add an image for Facebook, Twitter, etc.
- Make sure to have social sharing buttons either at the end or floating on the site of your post.
- Have related posts after each post to lower down bounce rate.
Things not to do:
- Don’t put more than one H1 tag (your post title is H1).
- Don’t repeat the same H2 and H3 tag. Read about heading tags for SEO.
- Don’t stuff keywords.
Things to focus on:
- Use your keyword in the post title.
- Use long tail keywords.
- If writing in an evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin.)
- Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
- At the end of blog post, ask users to take action.